Service-Dominant Logic PDF
By:Robert F. Lusch,Stephen L. Vargo
Published on 2014-01-30 by Cambridge University Press
In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
This Book was ranked at 33 by Google Books for keyword Service.
Book ID of Service-Dominant Logic's Books is eXo9AwAAQBAJ, Book which was written byRobert F. Lusch,Stephen L. Vargohave ETAG "YgI+nNUuRVw"
Book which was published by Cambridge University Press since 2014-01-30 have ISBNs, ISBN 13 Code is 9781139952026 and ISBN 10 Code is 1139952021
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Book which have " Pages" is Printed at BOOK under CategoryBusiness and Economics
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