Customer Relationship Management and Customer Service PDF
By:Adele Berndt,Annekie Brink
Published on 2004-01-01 by Juta and Company Ltd
Customer relations management (CRM) is about maintaining long-term customer relationships. This book looks at creating and managing customer relationships and how relationship marketing, applied throughout any organisation, can create new value to build the organisation for the long term. In order to achieve CRM, companies need to focus on customer retention, a high customer commitment and a long-term perspective. The book examines the changes in the practice of marketing and the solutions offered by relationship marketing. It also analyses the profound impact of technology and how it enables the business to focus on individual customers.
This Book was ranked at 23 by Google Books for keyword Service.
Book ID of Customer Relationship Management and Customer Service's Books is 3Wk0J2ni8NAC, Book which was written byAdele Berndt,Annekie Brinkhave ETAG "66AYTsddK1Y"
Book which was published by Juta and Company Ltd since 2004-01-01 have ISBNs, ISBN 13 Code is 9780702161247 and ISBN 10 Code is 0702161241
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "204 Pages" is Printed at BOOK under CategoryCustomer relations
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is false
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Download Customer Relationship Management and Customer Service Books Free
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Download Customer Relationship Management and Customer Service PDF
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