Customer Experience 3.0 PDF
By:John Goodman
Published on 2014-08-12 by AMACOM
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. Not only that...customers expect more. Unfortunately, many companies fail to take advantage of and properly manage the tools that now exist, delivering a series of frustrating, disjointed transactions that drive people away. Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. The book contains an innovative customer-experience framework and step-by-step roadmap, showing readers how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction. Great companies provide seamless experiences, seeming to know what customers want before they know it themselves...while others set up fancy Facebook pages and then drop the ball. This groundbreaking guide reveals how to delight customers using the best tools available.
This Book was ranked at 11 by Google Books for keyword Service.
Book ID of Customer Experience 3.0's Books is 4F0KBAAAQBAJ, Book which was written byJohn Goodmanhave ETAG "MzwXGPE64l8"
Book which was published by AMACOM since 2014-08-12 have ISBNs, ISBN 13 Code is 9780814433898 and ISBN 10 Code is 0814433898
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Book which have "256 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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