New Service Development PDF
By:James Fitzsimmons,Mona J. Fitzsimmons
Published on 2000 by SAGE
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
This Book was ranked at 37 by Google Books for keyword Service.
Book ID of New Service Development's Books is ty54Upiyzn8C, Book which was written byJames Fitzsimmons,Mona J. Fitzsimmonshave ETAG "v+cU+NixTVY"
Book which was published by SAGE since 2000 have ISBNs, ISBN 13 Code is 9780761917427 and ISBN 10 Code is 076191742X
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "328 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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