The Handbook of Service Innovation PDF
By:Renu Agarwal,Willem Selen,Göran Roos,Roy Green
Published on 2015-04-08 by Springer
Bringing together some of the world’s leading thinkers, academics and professionals to provide practitioners, students and academicians with comprehensive insights into implementing effective service innovation. This book presents service innovation holistically and systemically across various service areas, including health, education, tourism, hospitality, telecommunications, and retail. It addresses contemporary issues through conceptual and applied contributions across industry, academia, and government, providing insights for improved practice and policy making. Featuring cutting-edge research contributions, practical examples, implementations and a select number of case studies across several growth service industries, this book also includes examples of failed service innovation attempts in order to demonstrate a balanced view of the topic and to make clear the pitfalls to be avoided. Culminating in a suggested step-by-step guide to enable service organization’s managers to understand and implement the concepts of service innovation and manage its evolutionary processes effectively, this book will prove a valuable resource to a wide reaching audience including researchers, practitioners, managers, and students who aspire to create a deeper scientific foundation for service design and engineering, service experience and marketing, and service management and innovation. Includes endorsements from professionals in the field of service innovation.
This Book was ranked at 32 by Google Books for keyword Service.
Book ID of The Handbook of Service Innovation's Books is 9wXyBwAAQBAJ, Book which was written byRenu Agarwal,Willem Selen,Göran Roos,Roy Greenhave ETAG "UdcQnHvf+oI"
Book which was published by Springer since 2015-04-08 have ISBNs, ISBN 13 Code is 9781447165903 and ISBN 10 Code is 144716590X
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Book which have "842 Pages" is Printed at BOOK under CategoryTechnology and Engineering
Book was written in en
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Download The Handbook of Service Innovation Books Free
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Download The Handbook of Service Innovation PDF
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