High-Tech, High-Touch Customer Service PDF
By:Micah Solomon
Published on 2012-05-26 by AMACOM Div American Mgmt Assn
Today's customers are a hard bunch to crack. Time-strapped, screen-addicted, value-savvy, and socially engaged, their expectations are tougher than ever for a business to keep up with. They are empowered like never before and expect businesses to respect that sense of empowermentùlashing out at those that don't. Take heart: Old-fashioned customer service, fully retooled for today's blistering pace and digitally connected reality, is what you need to build the kind loyal customer base that allows you to surviveùand thrive. And High-Tech, High-Touch Customer Service spells out surefire strategies for success in a clear, entertaining, and practical way. Discover: ò Six major customer trends and what they mean for your business ò Eight unbreakable rules for social media customer service ò How to effectively address online complainers and saboteurs on Yelp, Twitter, TripAdvisor, and other forums for user generated content ò The rising power of self-serviceùand how to design it properly ò How to build a company culture that breeds stellar customer service High-Tech, High-Touch Customer Service reveals inside secrets of wildly successful customer service initiatives, from Internet startups to venerable brands, and shows how companies of every stripe can turn casual customers into fervent supporters who will spread the word far and wideùonline and off.
This Book was ranked at 13 by Google Books for keyword Service.
Book ID of High-Tech, High-Touch Customer Service's Books is jZvhAVRjCuAC, Book which was written byMicah Solomonhave ETAG "YCXXJO7e8ho"
Book which was published by AMACOM Div American Mgmt Assn since 2012-05-26 have ISBNs, ISBN 13 Code is 9780814417904 and ISBN 10 Code is 0814417906
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Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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