Competing in a Service Economy PDF
By:Matthew D. Johnson,Anders Gustafsson
Published on 2003-06-03 by John Wiley & Sons
Competing in a Service Economy is a hands-on guide to creating services, with illustrative examples from service-oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization's services. Written by the authors of the best-selling book Improving Customer Satisfaction, Loyalty, and Profit, this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.
This Book was ranked at 4 by Google Books for keyword Service.
Book ID of Competing in a Service Economy's Books is 2wiYFjYgMq4C, Book which was written byMatthew D. Johnson,Anders Gustafssonhave ETAG "UkzF/nTzE8U"
Book which was published by John Wiley & Sons since 2003-06-03 have ISBNs, ISBN 13 Code is 9780787970673 and ISBN 10 Code is 0787970670
Reading Mode in Text Status is false and Reading Mode in Image Status is true
Book which have "208 Pages" is Printed at BOOK under CategoryBusiness and Economics
Book was written in en
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